SASSYCYCLIST, maker of colorful, stylish, and comfortable cycling jerseys for women, is now on Kickstarter.
New startup SASSYCYCLIST announced that it is raising funds via Kickstarter to produce its debut collection of cycling jerseys for women. The company aims to raise $12,000 on Kickstarter to bring its first full line of jerseys- with a focus on a lush colors, comfort, and a feminine, flattering fit- to market.
The company was started ~1 year ago by Mt. Washington resident and native Baltimorean, Rebecca Redett, after realizing that fashionable, sophisticated, and nicely-fitting bicycle clothing for women wasn’t readily available. Traditional cycling gear tends to look masculine and mimic competitive race wear with a great deal of lettering and logos aplenty. Frustrated by the lack of great cyclewear for women, SASSYCYCLIST designed a high-quality line of American-made apparel to fill this niche.
While maintaining the important attributes of performance wear– such as wicking, quick-dry, and antimicrobial properties– SASSYCYCLIST is a fashion-forward brand with a
jersey design better suited to the average female form. They feature lush florals, beautiful colorways, and quirky geometrics on a soft brushed jersey polyester spandex blend fabric that is neither clingy or restrictive.
Many female bike riders, especially those in the 35+ year demographic, don’t always think of themselves as athletes per se and aren’t drawn to the racing look. As owner Rebecca Redett notes, “The departure from the typical racing design will help SASSYCYCLIST establish a unique, recognizable brand and provide the company a competitive advantage. I believe women will be drawn to a stylish, true-to-size, and comfortable jersey.”
Besides the design and production of exceptional cycling jerseys, SASSYCYCLIST aims to encourage women to start or continue riding as a form of recreation, exercise, transportation, group bonding, and/or as way to appreciate and discover our surroundings. Beyond the obvious potential monetary benefit for the company with increasing female ridership and subsequent spending, it’s important to promote cycling for the health of women, our communities, and our planet.