Hopkins Campaigns to Curb Pedestrian Deaths in Baltimore
30 percent of all pedestrian crashes in Maryland happen right in Baltimore. That’s 700 pedestrian crashes in the city every year. 100 result in a death. Of the other 600, many cause “life changing injuries.” Luckily, Johns Hopkins has offered its research prowess to solving the public safety issue, and it’s teaming with the MVA to campaign for pedestrian safety.
What did they learn from their 4,000-respondent online survey, focus groups, and expert interviews? Motorists and pedestrians are equally to blame for the accidents. The campaign is urging walkers to “stop, wait, go slow. Be alert and don’t get hurt.” It doesn’t look sound that catchy at first, but it’s memorable enough.
Besides reminding pedestrians of the basics, the campaign instituted changes in East Baltimore that include adding more time to light changes and increasing the number of officers at busy intersections. They plan to assess the effects of the changes after six months.