NEWER POST

Reading, The Solitary Vice

Schools

Johns Hopkins Woos Prospective Students

0 Written by: | Wednesday, Apr 27, 2011 12:00am

After months of  weighing the merits of anxious applicants, April is the month for colleges to feel what it’s like to nervously hope for a “yes.”

In April, Johns Hopkins sent out acceptance letters to 3,032 applicants, or 20.5 percent of all those who applied — its lowest-ever acceptance rate. But come fall 2011, most of those students won’t end up strolling across Decker Quad.

Hopkins’ yield — the number of accepted students who end up enrolling — has traditionally been solidly, well, average. In 2009, it was 31 percent, putting it in the neighborhood of Northwestern, Tufts, and other schools that are often considered to be second-choice options for those who’d really like to end up in the Ivy League. (Harvard’s yield that year was 77 percent.)

This year, Hopkins seems to be sparing no expense when it comes to wooing accepted students (and their parents). And no wonder. In order to end up with an incoming freshman class of 1245 — the University’s goal, according to the admissions office — Hopkins will have to convince 41 percent of its acceptees that they really, really want to be Blue Jays. (The 518 early decision acceptances, who have already agreed to enroll, make this a little less daunting.) That means making the University look brighter, shinier, and generally more desirable to prospective students than ever before.

To aid in the wooing, the university launched the Spring Open House and Overnight Program (SOHOP), an elaborately choreographed series of events that seems intended to convince prospective students that life at Hopkins is chock full of a capella concerts, outdoor movies, and “video game jams.” And for the first time, the first big overnight program for admitted students was held at the same time as Hopkins’ Spring Fair, possibly the only time the student body can be counted on to cut loose en masse.

Presumably any student Hopkins admitted should be smart enough to realize that not every weekend will feature fried food and free concerts on the quad; still, by aggressively presenting the school as a hub of spontaneous social activity instead of the library-centric stress fest it more honestly resembles, the school might be setting itself up to have higher yields, but more dissatisfied freshmen.

Leave a Reply



NEWER POST

Reading, The Solitary Vice

Most Comments This Week

6

The Mothers of Baltimore County

Written by Elizabeth Bastos

Tuesday, Jul 28, 2015 12:20pm

1

More Chaps Pit Beef Locations Coming Soon

Written by Stephen Babcock

Monday, Jul 27, 2015 1:15pm

1

Boston Is No Longer the 2024 U.S. Olympic Bid City

Written by Robert OBrien

Tuesday, Jul 28, 2015 12:47pm

Recent Comments

Baltimore’s broadband...
Yes, Baltimore, Please Dump Comcast

"[…] ago, Baltimore handed over the city’s broadband keys to Comcast who has...

ksieloff
Rihanna Wanted to Play a Post-Protest Show in Baltimore

"Rihanna was 14 in 2002, when that incident occurred. She didn't begin singing until the...

Shannon
Lady in the Lake: The Mysterious Death of Sphinx Barmaid Shirley Parker

"My bane is Shannon and I lived at 901 on the fifth floor I was 6...

bernard lyons
Sold, for $121 Million: Baltimore’s Tallest Building

"Guess we are getting more f*****. No Red Line.No decent public transportation. No decent...

Jenifer T Garrison
Rihanna Wanted to Play a Post-Protest Show in Baltimore

"Why were none of these performers remotely interested in the druggies burning the...